Why Should You Start a Radio Show?

Author: Lee Kantor

Having a radio show can be one of the best ways to publicize your business and position yourself as an expert. If you are looking to standout in a niche market, this is a solid marketing investment that will pay off for years to come. Here are six reasons why you should have a radio show:

1. For the Publicity – you get exposure and can turn your shows into podcasts that will live on the internet indefinitely. People will get to hear your point of view and you can put Podcasts of particular shows in your blog, on your website or on CDs for future use for acquiring speaking jobs or training gigs.

2. For Search Engine Optimization – The more content with reciprocal links (which are arranged when two web sites agree to link to each other) that you provide on your website and/or blog, the more opportunities you have for search engine spiders to up your site’s ranking. When you interview people on a show, you have the easy and worthwhile opportunity to ask to use reciprocal links on each other’s sites.

3. To Be Viewed as an Expert - unlike a paid advertisement, a radio show positions you as an expert who doesn’t have to pay for exposure. You are an expert because you have a show and because every time your show airs, you are learning directly from other experts in your field and the listening audience is learning through your researched probing of the interviewees. When you get your own show and promote it, you will find that people will come to you to interview them, test their products and tell them the latest trends in your industry.

4. To Meet Interesting People – when you’re interviewing a guest on a show, you’re learning from them, probing into their expertise and forming a relationship with them. Therefore, you are naturally networking with them during the show. A host-interviewee relationship is one that is mutually beneficial, so there is an amount of camaraderie built up before, during and after the interview that cements the relationship and makes it viable for future networking. This is very useful since the interviewees may have a higher standing in your industry, be able to offer you insights into advancing your own career and tell others in your industry about you and your show.

5. Win-Win – you provide a guest with a great opportunity for exposure so they win and you get to meet interesting guests and develop a relationship that you could not have developed by just calling them unexpectedly, so you win.

6. Return on Your Investment – while airing a show, you will use your time to be on the show, research guests and develop intriguing interview questions. With this investment of time, you must gain something in return. What you will gain is business deals, referrals, the ability to raise fees, increased experience and expertise, and connections. That’s a fair return on investment.

If Dale Carnegie, the famous author of How to Win Friends and Influence People, was still alive, he would have included having a radio show in his book because it certainly allows you to do those things and so much more.

About the Author:

Elizabeth Gordon, owner of Flourishing Business, and author of The Chic Entrepreneur: Put Your Business in Higher Heels, is a visionary leader who has a passion for helping others achieve their entrepreneurial dreams and enjoy more of the best in life. With a vast and diverse background in many business arenas, Elizabeth regularly has the opportunity to share her business acumen with clients, large and small. She currently serves on the Board of Directors of the American Association of University Women (AAUW) Atlanta. She is a founder and acting president of the Georgia State Marketing Alumni Society and a co-host of The Publicity Show on Radio X.

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